🔥 How to Create a Successful Email Marketing Campaign for Gaming Affiliates | Europartners

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Gamers frequently play more at night and on weekends, so optimize your mailing schedule accordingly. Before you begin to write, define what you want to achieve with the mail. Subject lines are a tricky beast, especially in our industry. For longer email formats, such as a monthly newsletter, a clickable table of contents will help get players to the parts of the mail they want to read faster. Ensure that your images are resizable and standardize your font size so that it will be easily read. Offering exclusive bonuses, hidden games, and personal deals will make players feel special and more likely to act. As many players read most of their mail on mobile, your mail will enable them to click through to their favorite mobile games. Their main purpose is to compel readers to open your email, but without revealing too much, misrepresenting the contents, or triggering any spam filters by using words like 'free' and 'bonus'. Make sure to preview your mails before you send them. When you can, segment your mailing lists and personalize the content accordingly. Speak to players in the language of players. Segment your offers based on player activity, with special bonuses to get absent players back into action and extra benefits to reward loyal and high volume players. Begin your mail with a friendly, personal greeting. This can be achieved by keeping everything above board, with all offers, bonuses, incentives and their relative terms and conditions clearly defined and visible. Place tracking codes in links to see what interests your players. In our industry, players and potential players may be a little wary of opening mails with spam-like offers.

What can you do to ensure that your email marketing campaign will be a success? Confirm Password:. For starters, you need to know the demographics of your players. In the gaming industry, in particular, it is essential to be totally transparent with your players and establish a see more built on trust.

Establish a personal connection with players. Whilst there's no substitute for testing and tweaking to discover which types of subject lines work best for casino email marketing mailing list, when in doubt, go with an incentive.

Old Password:. Emphasize that it's time-sensitive and try to be as specific as possible about what players will actually get how they get it should explained in the email body. Ideally, they should achieve all this in fewer than 50 characters.

Nov 08,

Calls to action will be most effective if players are convinced that they must act immediately. Make players feel special by personalizing offers based on their profiles, playing history, and preferences. Address players by name, and provide them with the offers and information they are looking for straight away. Consider unsubscribe rates; bounce rates; actions completed and more. Keep players in the game by sending mails on a regular schedule. Is there anything unique about an email marketing campaign in the gaming industry? Improving the response rate to your email marketing will play a significant role in improving your earnings as a gaming industry affiliate. Knowing that your audience is composed of players, keep your mails brief and the offers easily understood. This goes without saying, but make sure that the coding of your mails is appropriate for reading on mobile devices. Tease them with short introductions to information posted on your website but make sure your call-to-action links are in line with the goals you set for the mailing. In fact, the most important work is yet ahead. New Password:. Toll free support [at] europartners [dot] com.